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NBC News, similarly, grew its traffic 112.5% compared with last year, while USA Today managed growth of 65.5%. The biggest fallers compared with December 2023 among the whole top 50 were UK tabloid The Sun (23 million, down 55%), The Los Angeles Times (19.4 million, down 33.2%) and Huffpost (43.6 million, down 21%). Among the nine websites to lose traffic month-on-month, five saw decreases of 2.1% or lower.
The only sites to see visits decline month-on-month were the US website of the UK’s The Sun newspaper (37.1 million) and Athlon Sports (27.5 million), which both dropped 3%. All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June.
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The New York Post (down 34% to 93.5 million) and MSN (down 28%) saw the biggest year-on-year declines in the top ten. Sign up for Press Gazette’s weekly Future of Media US newsletter on Substack for more stories like this Men’s Journal therefore rejoined Press Gazette’s top 50 ranking, having also featured with significant growth in May and June 2025. Hollywood’s biggest names gathered at the Beverly Hilton for the 98th Academy Awards Luncheon Tuesday. “American Love Story” re-creates JFK Jr. and Carolyn Bessette’s life in NYC — where, a friend said, he would take off his shirt to lure the paparazzi. Heartbreaking photographs show the gutted four-story building, with most of its floors reduced to burnt rubble.
The Daily Mail remained the best-ranked British newsbrand in the ranking (119.8 million visits) although it dropped one place to eleventh from tenth in the past month. The Independent was one of the fastest-growing news sites in the US in January, according to Press Gazette’s latest ranking. The New York Times (456.7 million visits) remained the biggest newsbrand in the US by number of visits, followed by CNN (372.8 million), MSN, Fox News and People. At the other end of the list however, Microsoft news aggregator MSN (247.4 million visits) and News Corp’s New York Post (124.9 million) saw the biggest year-on-year slumps at 17% each. People (up 30% year-on-year), USA Today (up 20%) and Yahoo Finance (up 14%) saw the biggest increases in visits compared to February 2023.
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Last month The Independent also featured among the ten fastest-growing sites in the top 50, as it seeks to grow its US foothold. The New York Times remained the biggest newsbrand in the US by number of visits, followed by CNN, MSN, Fox News and Yahoo Finance (150.1 million visits) which knocked People out of fifth position. Long-running magazine The Atlantic also saw a strong March with 30 million visits, an increase of 26% month-on-month. Along with USA Today (143.4 million visits, up 13% year-on-year) and New York Times (498.6 million, up 10%), it was one of three of the top ten websites by number of visits in March to see double-digit growth.
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September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits). Forbes CEO Sherry Phillips told Press Gazette last month the brand has lost traffic to articles it was previously known for, such as “Who’s the richest person in the world?
Among the 50 most-visited online newsbrands in the US in February, 11 increased their traffic compared with the month before, while Zašto sam prešla na hranu koju je jela moja baka 19 saw decreases of 10% or more. The only sites to lose more visits compared to the month before were CBS News (71.1 million, down 9%), Athlon (down 11%) and another UK site, The Independent (23.6 million, down 11%). The Washington Post was also among the eight news sites not to increase its web traffic compared to February, instead dropping 6%.
- Visits to bbc.com in the US were down 15% in July as the British public service broadcaster introduced a paywall to users in America.
- The California newspaper, which has seen traffic dip in recent months, recorded 42.3 million visitors last month, up 118% compared with December 2024 according to Similarweb.
- Among the nine websites to lose traffic month-on-month, five saw decreases of 2.1% or lower.
- Mail Online (136.1 million) gains a place, rising to ninth, and Newsweek (133.3 million) leaps from 16th to tenth place.
The BBC recorded 100.2 million website visits in the US in July, according to digital intelligence platform Similarweb. Visits to bbc.com in the US were down 15% in July as the British public service broadcaster introduced a paywall to users in America. India Times (up 33% to 26.9 million), aggregator Newsbreak (32.2 million) and Alabama-focused al.com (18.9 million) also saw double-digit year-on-year growth in August.